Bluetree Group

instantprint is the UKs largest online printer – and we’re growing quickly. It is our mission to help businesses look amazing through print – and to make it as easy and convenient as possible! Not only do we provide over 750,000 businesses with the highest quality flyers, business cards and posters, but we offer a wide range of services and products to help them grow – and look incredible whilst doing it.

Here’s where you come in:

We are looking for an experienced, dynamic and commercially focussed Marketing Performance Marketing Manager to help drive our rapidly growing paid marketing channel portfolio. With over 750,000 small businesses already choosing us to create their marketing materials with us, your purpose is to put our brand in front of both new and existing audiences to drive new customer acquisition and improve retention. We treat every business customer as a client partner, however small their business is, and your role will be critical to help our customers purchase the right print.

Reporting directly to the Head of eCommerce & Marketing, this role is responsible for paid advertising on instantprint.co.uk and supports heavily in performance marketing.

The role plays a vital part in achieving the growth aspirations of the UKs largest online printer, instantprint.co.uk. Our PPC channels are a key strategic pillar and, as such, you will be at the forefront of accelerating growth through both acquisition and retention campaigns.

Key Responsibilities:

● The Performance Marketing Manager is responsible for driving efficiencies and improving ROI across Paid Search. You will work across all Paid Search channels including Google, Bing and Facebook.

● Working alongside the eCommerce & Marketing teams, you will use campaign and non-campaign data to drive sales, both generally and on targeted product lines. You will utilise our existing campaign structure and continually develop it to be the most effective in the industry.

● You will analyse our production capability reports to ensure that we are delivering sales and growth in areas that are most relevant to our capacity levels - ensuring that there is a good balance of types of sales being made to ensure a harmonious production environment.

● You will work closely with our product development and eCommerce team to ensure that products are launched effectively and with maximum impact. Product launch success can be heavily attributed to our paid advertising approach and, as such, is highly regarded as a key driver of success for new product launches.

● You will work with the Head of eCommerce & Marketing to ensure we deliver on the brand aspirations for new customer growth whilst working to ensure we do so with the highest return on investment possible.

    There is a fantastic opportunity to make your mark and build a career for yourself in this role. There are clear routes to management and performance marketing is a part of the department we are expecting to expand in the next few years. This role is perfect for an energised, lover of a challenge who wants to join a brand on a journey to be the most successful in the UK.

    Requirements for the role

    Essential Skills and abilities

    ● Highly proficient at managing sophisticated Google Ad accounts

    ● Highly proficient on Google Analytics with excellent analytical skills

    ● Experience managing Google Shopping campaigns

    ● Experience of GoogleTag Manager

    ● Experience in advertising automation

    ● Experience of using detailed sales data to make informed commercial decisions.

    ● Experience managing a vast variety of product categories simultaneously.

    ● Excellent IT, Communication and Presentation skills

    ● Ability to build strong relationships with stakeholders at every level

      Skills and abilities that will give you an advantage

      ● Technical understanding of SEO

      ● Proficient knowledge of HTML, CSS

      ● Salesforce/Marketing Cloud

      ● Power BI

      ● Good understanding of Javascript

      ● Business analysis

        Additional information:

        Salary negotiable depending on experience. Mon - Friday 9:00am - 5:30pm (flexible early/late 7am-6:30pm)

        Currently working 2 days per week in the office and 3 days from home. Following the initial 60 days onboarding and training this option will be available to you.

        How to apply:

        We know that the Bluetree magic really happens when we find colleagues who share our values and work towards achieving a collective vision. If this sounds like you, then we’d love to hear from you.

        Please apply by submitting a copy of an up-to-date CV and a cover letter telling us why you think you’d be well suited to this role.

        What’s not to like?

        ● Great office facilities and a state-of-the-art production environment

        ● Weekly pay, paid a week in hand

        ● Two-day company induction followed by a comprehensive department introduction

        ● Wide range of internal and external training available

        ● Enrolment into the company pension scheme (after 3 months)

        ● Free onsite parking

        ● Free fruit

          Bluetree Group is an equal opportunities employer, and welcomes applications from carers or parents.

          For all our current vacancies and privacy information, please follow this link to our website under the recruitment page www.bluetreegroup.co.uk.